SND Luxelakes Concept Store is located in Luxelakes, Chengdu. The project is a renovation of an existing building, comprising two floors with a total area of approximately 650 square meters. The design retains only the fundamental structural framework and part of the original beam-and-column system, while reconstructing the façade, internal spatial order, display systems, and customer circulation. Through this process, the building is transformed from a relatively enclosed and singular condition into a contemporary multi-brand retail environment.
The project is underlined by the idea of “Divergent Paths Converging.” Unlike the conventional approach often seen in multi-brand fashion stores, where a unified spatial language is applied throughout, SND Luxelakes Concept Store does not attempt to define the entire space through a single aesthetic. Instead, the two-storey volume is divided into more than ten relatively independent zones. Each zone is developed according to the identity of the brands it accommodates, the character of the garments, and the specific requirements of display. Material expression, spatial proportion, display typology, lighting atmosphere, and circulation are therefore treated differently across the store. The space is no longer conceived as a neutral container for products, but as an assembly of distinct spatial scenes with individual characters.
SND Luxelakes Concept Store 位于成都麓湖，项目由一栋既有建筑改造而成。空间共两层，总面积约650平方米。设计在保留原有主体结构的基础上，对建筑外立面、内部空间秩序、展示系统与顾客动线进行了整体更新，使其从原本较为单一的建筑状态，转化为一个具有当代零售体验的多品牌概念店。
本案的设计概念为 “Divergent Paths Converging”。与传统买手店常见的整体统一式空间语言不同，SND成都麓湖概念店并未试图用一种单一风格覆盖整个空间，而是将两层楼的大尺度空间拆解为十多个相对独立的小区域。每个区域根据所承载的品牌气质、服装风格与陈列需求，发展出不同的材料表达、空间比例、展示方式、灯光氛围与行动路径。由此，空间不再只是一个中性的商品容器，而成为一个由多个性格鲜明的场景共同构成的集合体。
在整体规划上，设计将“分散”与“连接”作为空间组织的核心。一方面，各个区域拥有相对独立的主题与视觉识别：有的区域强调更克制、冷静的材料质感；有的区域则通过更轻盈、开放的展示方式强化服装的日常性与流动感；不同区域中的试衣间也被纳入整体设计系统，根据相邻空间的气质进行对应处理，使试衣过程不再是被隐藏的功能环节，而成为顾客体验的一部分。另一方面，这些区域并不是彼此割裂的房间，而是通过开口关系、视线延展、材质过渡与动线衔接，被重新串联成一个连续的游逛路径。
设计希望淡化“统一风格”所带来的单向阅读方式，转而突出“集合”本身的丰富性。顾客在店内行走时，每经过一段距离、每一次转身，都可能进入一个新的空间片段，感受到不同品牌、不同材料与不同展示逻辑所带来的变化。空间体验因此更接近一种缓慢展开的城市漫步：不同区域如同街道两侧风格各异的店铺或周末集市中的摊位，各自拥有自己的尺度、节奏与情绪，却又共同构成一个完整的零售场域。
SND Luxelakes Concept Store 的改造并不只是对既有建筑的翻新，而是一次关于多品牌零售空间如何被重新组织的尝试。通过对建筑结构、空间分区、陈列系统与顾客体验的综合处理，项目在“多样性”与“整体性”之间建立平衡，使空间既能承载不同品牌的独立表达，也能形成属于SND自身的概念店体验。
