LABELHOOD LAB SHOWROOM - 2022

Creative direction and set design for LABELHOOD Lab Showroom Pre-Autumn 2022.

🌹🍅HOLIDAY HOME🍓🏖

Taking advantage of the location of Lab Showroom (traditional Shanghai house), familiar objects of everyday were reformed, enlarged and twisted with a 2.5D approach filled with collages of images of red objects of everyday. Using rose-filled rocking chair candlestick, tomato cherry salami filled with plants and flowers, highlighting LABELHOOD’s signature colour, Interspersed with chandeliers and wine glass sculptures. Creating a ‘holiday home’ for temporary escape from the daily affairs.

结合Lab showroom位于上海洋楼的场地优势,运用拼贴的手法,将假日之家的风物和平常熟悉的物件剪辑拼贴。比如充满玫瑰的摇椅烛台,番茄樱桃salami充斥的植物花草,呼应雷虎红色主题,插接组合成了这些有甜美事物的假日片段。穿插一些水晶灯,酒杯雕塑在房间的角落,呼应“holiday home“的一些场景,比如舞会,party。营造出一个假日时期暂时逃离日常事务的另一个休憩之所。

Creative Team 创意团队: 

YI LIU 刘一 

PEIJING LU 陆培菁 

YIBO CHEN 陈一波

CHEN CHENG 程琛

CHIAOMING LIN 林巧民


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