Rue-L X smets - 2019

Rue-L Window display for Belgium concept store smets is a continuation of AW19 LFW presentation.

The presentation recreated a Hawker stall scene through caption of a chaotic and vivid atmosphere, as a continuation the window display main aim of to deliver the concept of ’ An Evening at a Hawker Stall’ in a minimal and refined way.

The window display aims to communicate the story of the season as well as showcasing the identity of the brand with a focus on spatial arrangements of key elements selected as a symbolic representation of Hawker store, i.e. plastic chair, food and eating bowls. The colour palette has used Rue-L’s signature colour palette , red, white and blue with three special made bags from the brand following the colour scheme displayed and hanged.